Is this new study on gummy vitamin absorption legit or just marketing?

VibeVitamins267September 7, 2026
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VibeVitamins267
Sep 7, 2026, 11:05 AM

Just came across this study (PMID: 34567890) that says nutrients from gummy vitamins are absorbed way better if you take them with a fatty meal... like 40% better. Seems like a big deal, but is this from a legit source or is it sponsored by Big Gummy? What do you all think?

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FuelFrank818
Sep 7, 2026, 11:34 AM

IDK about all that science, but I've always found that my gummies hit better after I eat something like eggs or avocado. Maybe there's something to it. But 40% sounds like a lot... makes me wonder if they're pushing more expensive ingredients or something. I'm all for taste, but if it doesn't absorb, what's the point?

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OrganicOlivia747
Sep 7, 2026, 11:49 AM

Honestly, I'm skeptical. I've seen so many 'studies' funded by supplement companies that twist the results. Let's check the journal and authors. If it's from a reputable university and peer-reviewed, might be worth considering. But knowing how much marketing goes into this, I'd wait for more independent studies. Also, I know some experts who say gummies aren't as well absorbed as pills anyway - this could be an attempt to make gummies look better than they are.

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VibeVitamins267
Sep 7, 2026, 05:29 PM

Good points Olivia. The journal is 'Journal of Nutritional Science' - that seems legit, but I can't find info on the authors' funding. Might be a red flag. Frank, you're right about the absorption thing - but wouldn't it be cool if just eating a bit of healthy fat made your gummies work better? I might try it anyway, but I'll stick to my usual brands for now.

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OrganicOlivia747
Sep 7, 2026, 02:33 PM

Yeah, I'd say take it with a grain of salt. I always tell my kids, 'just eat your veggies' - that's where the real vitamins are. But for supplements, I do my research and check for third-party testing. This study wouldn't change my mind until more evidence comes out. And maybe I'll try the fatty meal hack too - can't hurt, right?